Food Industry and the Internet

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We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. Edited by Drew Smith, this book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you.

Contents:

Pioneers and turning points; Net tricks and resources; Corporate strategies; B2B; USA models; Analysis; E-commerce; Case histories: "from the horse's mouth"; Year Zero (Stop press!)