Coca-Cola Great Britain Launches
Coca-Cola Great Britain (CCGB) has launched Coca-Cola LifeTM, the newest addition to the Coca-Cola Trademark, which is now available across Great Britain. First piloted in Argentina and Chile in 2013, this is the first time it has been made available in Europe. This lower-calorie cola contains a third less sugar and a third fewer calories than regular cola* and is sweetened from natural sources.
Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, a 330ml can of Coca-Cola LifeTM contains 89 calories and features striking green branding that joins Coca-ColaTM, Diet CokeTM, and Coca-Cola ZeroTM on shelves. Coca-Cola Life is the first new Coca-Cola to be launched in Great Britain since the arrival of Coca-Cola Zero in 2006.
The latest addition to CCGB’s diverse product portfolio, Coca-Cola Life and its naturally-sourced sweetener – stevia leaf extract – represent the latest in sweetener innovation. Stevia leaf extract is naturally sourced from the stevia plant, which is native to South America. Currently, CCGB uses stevia leaf extract as a sweetener in Sprite and Glacéau vitaminwater.
In addition, Coca-Cola Life delivers on the Company’s well-being commitments, both in Great Britain and around the world, to provide consumers with more reduced-, low- and no-calorie options. It is the most recent example in a series of initiatives by the Company to inspire happier, healthier lives.
*36% less calories vs full sugared colas in GB due to a sugar reduction of 37% thanks to stevia leaf extract.